Introducing New Sensodyne^® Rapid Relief^™

• Clinically proven relief.
  Works in just 60 seconds^†4,5
• Proven long-lasting relief
  with twice-daily brushing⁵
• Creates deep, acid-
  resistant occlusion^1,2

• Robust occlusion maintained after a 10-minute in vitro acid challenge²
• Contains fluoride
  and is SLS-free

* Sensodyne^® is the #1 recommended toothpaste for sensitive teeth by dentists and hygienists.^3
† When used as directed on pack.

• 1. Banfield N and Addy M. J Clin Periodontol 2004;31:325–335.
• 2. Parkinson C and Willson R. J Clin Dent 2011;22(1):6–10.
• 3. GSK data on file.
• 4. Mason S, Hughes N, Sufi F, et al. A comparative clinical study investigating the efficacy of a dentifrice containing 8% strontium acetate and 1040 ppm fluoride in a silica base and a control dentifrice containing 1450 ppm fluoride in a silica base to provide immediate relief of dentin hypersensitivity. J Clin Dent 2010;21(Spec. Iss):42–48.
• 5. Hughes N, Mason S, Jeffery P. A comparative clinical study investigating the efficacy of a test dentifrice containing 8% strontium acetate and 1040 ppm sodium fluoride versus a marketed control dentifrice containing 8% arginine, calcium carbonate, and 1450 ppm sodium monofluorophosphate in reducing dentinal hypersensitivity. J Clin Dent 2010;21(Spec Iss):49–55.