SAMPLE REQUESTS

  1. How can I receive patient samples of Sensodyne and/or ProNamel toothpastes?
  2. Can I purchase samples of Sensodyne and/or ProNamel toothpastes?

SENSODYNE TOOTHPASTE

  1. What is the active ingredient in Sensodyne toothpaste for the treatment of dentin hypersensitivity?
  2. Which type of fluoride is in Sensodyne-F toothpastes, and what is its concentration?
  3. How does a dentin hypersensitivity toothpaste reduce the patients’ pain?
  4. What are the directions for use?
  5. Why is it important for patients to brush with Sensodyne twice a day, everyday?
  6. Why shouldn’t Sensodyne be "dabbed" on?
  7. Is Sensodyne safe to use every day?
  8. Why does Sensodyne offer eight different formulations?
  9. With so many different formulations of Sensodyne, I’m confused about which one to recommend.
  10. How abrasive is Sensodyne?
  11. Which Sensodyne formulations do not contain sodium lauryl sulfate?
  12. Do you have a Sensodyne formulation that does not have fluoride or sodium lauryl sulphate in it?
  13. What are the non-medicinal ingredients in Sensodyne toothpaste?
  14. Which sweeteners are used in Sensodyne toothpaste?
  15. Is swallowing Sensodyne harmful?
  16. Does the product contain gluten or is the product manufactured at the same site as another gluten containing product?


SENSODYNE TOOTHBRUSHES

  1. Can I purchase Sensodyne toothbrushes for the dental office?
  2. Which retail stores carry Sensodyne toothbrushes?
  3. What types of Sensodyne toothbrushes are available in retail stores?

SENSODYNE FLOSS

  1. Can I purchase Sensodyne floss for the dental office?
  2. Which retail stores carry Sensodyne floss?
  3. What types of Sensodyne floss are available in retail stores?

PRONAMEL TOOTHPASTE

  1. What are the active ingredients in ProNamel toothpaste to help protect against the effects of acid erosion and sensitivity?
  2. What are the directions for use?
  3. Is ProNamel safe to use every day?
  4. How abrasive is ProNamel?
  5. Does ProNamel contain sodium lauryl sulfate?
  6. What are the non-medicinal ingredients in ProNamel toothpaste?
  7. Which sweeteners are used in ProNamel toothpaste?
  8. Is swallowing ProNamel harmful?
  9. Does the product contain gluten or is the product manufactured at the same site as another gluten containing product?



How can I receive patient samples of Sensodyne and/or ProNamel toothpastes?

Sensodyne and ProNamel toothpaste samples are available to dentists and dental hygienists currently practicing in a Canadian dental office. If there is a GlaxoSmithKline Oral Healthcare representative visiting your office on a regular basis, you can obtain samples from your representative. If there is not a representative visiting your office, or you are unsure as to who your representative is, please contact GlaxoSmithKline Oral Healthcare at 1-800-268-5747.

Please note that all GlaxoSmithKline Oral Healthcare representatives are required to speak to a dentist or hygienist in order to supply samples.


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Can I purchase samples of Sensodyne and/or ProNamel toothpastes?

Sensodyne and ProNamel toothpaste samples are not available for sale to dental or retail offices. click here

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What is the active ingredient in Sensodyne toothpaste for the treatment of dentin hypersensitivity?

There are two types of Sensodyne toothpaste in Canada: Sensodyne-F formulations and Sensodyne Original formula. These two variants utilize different active ingredients for the treatment of dentin hypersensitivity.

Sensodyne-F contains potassium nitrate 5% w/w, as the desensitizing agent, and also contains fluoride for ongoing caries prevention. Potassium nitrate inhibits repolarization of sensory nerve endings, thereby reducing the pain response to stimulation.

The Sensodyne-F formulations include:

  • Sensodyne-F Fresh Mint
  • Sensodyne-F Whitening plus Tartar Fighting
  • Sensodyne-F Ultra Fresh
  • Sensodyne-F Revitalizing Whitening
  • Sensodyne-F Brilliant Whitening
  • Sensodyne-F Cool Mint Gel
  • Sensodyne-F Baking Soda Clean

Sensodyne Original formula contains strontium chloride 10% w/w. Strontium chloride occludes the dentinal tubules, thereby reducing fluid flow and dentin hypersensitivity pain. This formula does not contain fluoride.

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Which type of fluoride is in Sensodyne-F toothpastes, and what is its concentration?

All Sensodyne-F toothpastes contain sodium fluoride, the majority at a level of 0.243% by weight (Sensodyne-F Gel contains sodium fluoride at a level of 0.24% by weight). The role of fluoride in the formulations is for ongoing caries prevention. The sensitivity relief ingredient in Sensodyne toothpaste is either potassium nitrate (in all Sensodyne-F formulations) or strontium chloride (in the Sensodyne Original formulation).

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How does a dentin hypersensitivity toothpaste reduce the patients’ pain?

As noted above, there are two active ingredients used in dentin hypersensitivity toothpastes in Canada. To view an animation depicting the mode of action, please click on the appropriate entry below.

Potassium nitrate
Strontium chloride

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What are the directions for use?

Sensodyne toothpaste is specially formulated to relieve tooth sensitivity to cold, heat, acids, sweets or contact. Sensitivity should decrease within 2 weeks, and greater effect develops with continued use. For best results brush twice a day to build and maintain the protective barrier, to help prevent the pain from returning.

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Why is it important for patients to brush with Sensodyne twice a day, everyday?

For best results, desensitizing toothpaste should be used on a regular basis. Considering the natural outward flow of fluid from the pulp toward the outer surface of dentin, it is important to ensure that a sufficient amount of active ingredient is applied, and over time, accumulates to build a protective barrier. Twice-daily brushing maintains the barrier, and helps prevent the pain from coming back (There is no published evidence to support topical application or “dabbing.”). Dental care professionals need to instruct the patient before initiating treatment. An ongoing regimen of regular, twice-daily brushing is the only clinically supported method of application.

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Why shouldn’t Sensodyne be "dabbed" on?

There is no clinical evidence to support dabbing as an effective means of application. Sensodyne clinical studies were performed using brushing as the method of application.

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Is Sensodyne safe to use every day?

Yes. In fact, a dentin hypersensitivity toothpaste is most effective when used twice daily, to build and maintain the protective barrier. This helps to prevent the pain from returning. Sensodyne is proud to be the first dentin hypersensitivity toothpaste to earn the Canadian Dental Association seal for reducing tooth sensitivity.

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Why does Sensodyne offer eight different formulations?

Offering a variety of formulations helps to increase patient compliance and meet consumer needs. Desensitizing toothpastes produce the best results with regular, ongoing brushing. Compliance with this protocol will be increased if the desensitizing toothpaste offers a variety of flavors and added benefits, thereby ensuring that patients have access to their preferred benefits.

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With so many different formulations of Sensodyne, I’m confused about which one to recommend.

Many dental professionals start by recommending a flavor/benefit combination most closely representing the dentifrice previously used by the patient. Sensodyne offers a variety of formulations to ease this transition and help ensure ongoing compliance with the twice a day, everyday protocol.

Patients can choose from 8 different formulations:

  • Sensodyne-F Fresh Mint
  • Sensodyne-F Whitening plus Tartar Fighting
  • Sensodyne-F Ultra Fresh
  • Sensodyne-F Revitalizing Whitening
  • Sensodyne-F Brilliant Whitening
  • Sensodyne-F Cool Mint Gel
  • Sensodyne-F Baking Soda Clean
  • Sensodyne Original Formula

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How abrasive is Sensodyne?

Sensodyne-F formulations are typically 70 to 90 RDA (Relative Dentin Abrasion index). Sensodyne-F Revitalizing has a higher index in the range of 100 to 120 RDA, while Sensodyne Original formula has an abrasion index of 40.

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Which Sensodyne formulations do not contain sodium lauryl sulfate?

The following Sensodyne formulas do not contain sodium lauryl sulfate: Sensodyne-F Brilliant Whitening with potassium nitrate, and Sensodyne Original with strontium chloride.

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Do you have a Sensodyne formulation that does not have fluoride or sodium lauryl sulphate in it?

Yes, Sensodyne Original with strontium chloride does not contain fluoride or sodium lauryl sulphate.

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What are the non-medicinal ingredients in Sensodyne toothpaste?

The non-medicinal ingredients vary by type of Sensodyne toothpaste used. Please call 1-800-250-8866 to inquire about the non-medicinal ingredients in any specific variant of Sensodyne toothpaste.

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Which sweeteners are used in Sensodyne toothpaste?

The sweetener in Sensodyne toothpaste is sodium saccharin. The Sensodyne-F Fresh Mint, Sensodyne-F Cool Mint Gel, Sensodyne-F Ultra Fresh and Sensodyne Original also contain Sorbitol.

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Is swallowing Sensodyne harmful?

Harmful effects are unlikely if small amounts of the product are ingested. If a large amount is swallowed, contact your local poison control office for advice.

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Does the product contain gluten or is the product manufactured at the same site as another gluten containing product?

No, we do not add gluten to this product, however we are unable to ascertain that the product is 100% free of gluten as we purchase raw materials from outside sources. The product is not manufactured at the same site as another gluten containing product.

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Can I purchase Sensodyne toothbrushes for the dental office?

Sensodyne toothbrushes are not available for sale to dental offices. They are available for sale at major retailers.

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Which retail stores carry Sensodyne toothbrushes?

Sensodyne toothbrushes are available at major retail stores including:

A&P Grocery Stores
Co-op Atlantic
Famili-Prix
Federated Co-op
Jean Coutu
Loblaws
London Drugs
Overwaitea
Safeway
Shoppers Drug Mart
Sobeys
Unipharm
United Pharmacists
Value Drug Mart
Wal-Mart
Zellers

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What types of Sensodyne toothbrushes are available in retail stores?

Sensodyne toothbrushes are available in 3 different style variations and 10 colours. All variants feature a dome-shaped head, so they fit comfortably in the gum margin and have soft and rounded bristles to help prevent gum irritation. For patients with especially sensitive teeth, there is an Ultra Soft variant. To view the Sensodyne toothbrushes click here.

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Can I purchase Sensodyne floss for the dental office?

Sensodyne floss is not available for sale to dental offices. The floss is available for sale at major retailers. Tear-off pads featuring hygiene counseling tips on proper flossing techniques, valuable coupons, and photos of the Sensodyne floss are available to dental offices. To view the counseling tear-off pads click here. These pads give your patients an easy reminder regarding which Sensodyne floss to look for.

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Which retail stores carry Sensodyne floss?

Sensodyne floss is available at major retail stores including:

Famili-Prix
Hy & Zels
Jean Coutu
Loblaws
London Drugs
Shoppers Drug Mart
Sobeys
Super Drug Mart
Unipharm
United Pharmacists
Value Drug Mart
Wal-Mart
Zellers

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What types of Sensodyne floss are available in retail stores?

Sensodyne floss is available in 3 different variants, including Gentle Floss, Ultra Soft Floss and Smooth Tape. To view the Sensodyne flosses click here.

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What are the active ingredients in ProNamel toothpaste to help protect against the effects of acid erosion and sensitivity?

ProNamel contains sodium fluoride 0.254% w/w, and potassium nitrate 5% w/w as the desensitizing agent. ProNamel offers a unique formula that helps reharden softened enamel. This formula offers a high fluoride uptake that contributes to the overall microhardening effect.

ProNamel helps to address the pain of sensitive teeth through its low Relative Dentin Abrasivity (RDA) and potassium nitrate 5% w/w.

ProNamel also offers these additional benefits:

  • Neutral pH
  • SLS-free
  • Provides the benefits of a regular toothpaste including fresh breath, caries protection, and plaque removal (with brushing)
  • Two great flavours: Mint Essence and Fresh Wave

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What are the directions for use?

For best results brush with ProNamel twice a day to build and maintain the protective barrier and to help prevent the pain from returning. Sensitivity should decrease within 2 weeks.

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Is ProNamel safe to use every day?

Yes. ProNamel toothpaste is most effective when used twice daily, to build and maintain the protective barrier. This helps to prevent the pain from returning.

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How abrasive is ProNamel?

ProNamel offers a low Relative Dentin Abrasivity (RDA) in the range of 50 (±10).

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Does ProNamel contain sodium lauryl sulfate?

No. ProNamel does not contain sodium lauryl sulfate.

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What are the non-medicinal ingredients in ProNamel toothpaste?

The non-medicinal ingredients are: (alpha) cocamidopropyl betaine, flavour, glycerin, hydrated silica, PEG-8, sodium hydroxide, sodium saccharin, sorbitol, titanium dioxide, water, xanthan gum.

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Which sweeteners are used in ProNamel toothpaste?

The sweeteners used in ProNamel toothpaste are sodium saccharin and sorbitol.

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Is swallowing ProNamel harmful?

Harmful effects are unlikely if small amounts of the product are ingested. If a large amount is swallowed, contact your local poison control office for advice.

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Does the product contain gluten or is the product manufactured at the same site as another gluten containing product?

No, we do not add gluten to this product, however we are unable to ascertain that the product is 100% free of gluten as we purchase raw materials from outside sources. The product is not manufactured at the same site as another gluten containing product.

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